| ENG/EFP Crews |
Professional Camera Crews, usually including Cam Op and Audio Engineer with camera equipment, audio mixer and microphones and basic lighting gear |
| VNR | Video News Release A complete news story put together by a PR organization about a timely topic Local news programs air these stories |
| B-Roll Package | Similar to a VNR, but this provides all of the info and footage for a local news program to put together their own story about a topic |
| SMT | Satellite Media Tour Series of interviews conducted via satellite from one location to many locations. Prevents a spokesperson from having to fly all over the place. |
| Videoconference | Lower quality meeting solution for site to site or many sites interaction. Many larger companies have this equipment in-house. Can also be streamed to the web. |
| Teleconference | Higher quality meeting solution. Usually uses broadcast quality transmission so any location can quickly be configured. Can get $$$. Best for high-end applications. |
| Webcast | Unlike most Web Video, this is a live event on the internet. Many additional features and tracking options are possible. Event can then be posted on the Web for on demand (VOD) viewing. Most are using Windows Media platform. |
| Podcast | The portable solution for Web media. This is another on demand (VOD) option where people can take the content with them. Think VHS vs. Betamax back when. Content can be made for BOTH, depending on what your audience needs. Best used for consumer purposes rather than business communications. |
